Viral/word-of-mouth reputation
Many buyers say they purchased after seeing it repeatedly recommended on social media, by K-idols/backstage makeup artists, or because it is a well-known 'holy grail' item in Olive Young community reviews.
Repurchase / loyalty
A very high number of reviews explicitly state this is their 2nd, 3rd, or 4th+ bottle, indicating strong repeat-purchase behavior and brand loyalty.
No-gas format preference
Some consumers specifically sought out the no-gas pump version for easier disposal, travel-friendliness (can carry on planes), and avoiding gas-canister waste issues.
Value for size/price
Reviewers note the 100ml bottle is larger than the older canned version at a similar or lower price, and sale/coupon pricing is frequently cited as a purchase trigger.
Sensitive-skin/ingredient reputation
Several reviewers specifically chose this over Japanese setting sprays because it reportedly does not contain ethanol, making it more suitable for sensitive skin.