— · Makeup
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4.6
426 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Long-term repeat purchase / brand loyalty
A large share of reviewers explicitly state they have repurchased the pencil multiple times (some '10+ times' or '3+ years'), citing it as their go-to brow product with no substitute found.
Shade range matches hair color
Buyers with dyed or non-black hair (ash, gray, pink-brown tones) say the 9-color range let them find a shade that blends with their specific hair color, which is highlighted as a key reason for choosing this over other brands.
Bundled freebies and set value
Many reviews mention buying because the set included a makeup sealer, brow mascara, shaping balm, or refill, which reviewers felt made the purchase a good deal, especially during sales/promotions.
Word-of-mouth and high review ratings
Several buyers said they purchased after seeing high ratings or seeing others use it, and CLIO's overall brand reputation for affordable, quality Korean makeup reinforced the decision.
Gift purchase
At least one reviewer bought the pencil as a gift for their daughter, who reportedly was happy with the natural finish.
How they use it
Daily brow routine staple
Most reviewers use it daily as their sole brow-filling step, often describing it as a fast, 'time-saving' part of their morning makeup routine.
Skin concerns raised — and how the product addressed them
✓Reviewers report the pencil struggles to grip color on oily brow skin, with several recommending priming with powder first rather than the product itself solving the issue.
✓The 9-shade lineup lets many buyers find a closer match by trying alternate colors (e.g., switching to ash or gray-brown), though some still found their chosen shade ran warmer than expected.
✓Pairing with the bundled makeup sealer or brow mascara is commonly used to extend wear through sweat and humid summer conditions, addressing the fading otherwise reported.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layered with mascara or powder for finishing
A notable subset pairs the pencil with a brow mascara/powder (often mentioning Peripera or Rom&nd) to set the color, adjust tone, or extend longevity, especially on oily-prone brows.
Dual-use tip and brush
Users leverage the angled pencil tip for both thin outlining and wider fill, and use the attached brush on the opposite end to blend/soften strokes.
Built-in sharpener used regularly
Reviewers frequently mention using the internal sharpener to refresh the tip once it becomes rounded from repeated use, valuing this as a convenience feature.
Seasonal/humidity considerations
Several reviewers note using the pencil with a setting sealer in summer/humid conditions to combat reduced longevity, while others say it holds up fine outside of peak humidity.
✓Not fully solved by the product itself; users with this concern generally switch to thinner pencils or use the tip only for soft fill rather than detailed strokes.
✓A few users noted the pointed tip caused slight discomfort at first, but softened with rounding after use.
Concerns and outcomes summarized from reviews; percentages are approximate.
