— · Makeup
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4.7
524 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Viral social media trend
Many reviewers mention buying the product after seeing it on YouTube, TikTok, or Instagram, referencing the 'usagi tongue' (bunny tongue) glassy lip trend that made this line famous.
Affordable price / good value
Reviewers repeatedly call it 'cheap', 'affordable', and great value for the amount of product and pigmentation received, especially during Olive Young sales.
Repeat purchase / collecting shades
A large number of reviewers state this is their 2nd, 3rd, or even 5th bottle, or that they own 'all the colors,' showing strong repurchase and collection behavior.
Comparison to other trusted glosses
Buyers reference it as similar to or better than Romand Glasting Gloss and Clinique Black Honey, using existing product reputation to justify purchase.
Gifting
Several reviewers purchased the gloss as a gift for friends or family, citing the attractive packaging and universally flattering shades.
How they use it
Worn alone or layered
Used both as a standalone lip color for a natural sheer look and layered over lipsticks, tints, or lip liners to add gloss and plumpness.
Daily/frequent reapplication
Skin concerns raised — and how the product addressed them
✓Many reviewers with dry lips or dry climates report the gloss is highly moisturizing and prevents further drying, with one saying it 'saved' extremely dry lips.
✓A subset of reviewers experienced tingling, burning, peeling, or breakouts on lips, particularly with plumping-effect shades, though others noted no irritation despite expecting a plumping sting.
✓Reviewers note the sheer buildable pigment evens out and brightens the natural lip tone, giving a 'healthy blood-color' look without full opacity.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Many describe using it almost daily, but note they must reapply throughout the day since gloss wears off from eating, drinking, or friction.
Dabbing/tapping application technique
Multiple reviewers describe applying a small amount and tapping with fingers rather than swiping directly for a more natural gradient finish.
Used for nuance/gradient lip looks
Some use it not as a main lip color but to subtly shift the tone of an existing lipstick or tint ('nuance change').
Seasonal styling
Certain shades are noted as suited to specific seasonal color types (e.g., 'iyebe spring', 'blue-base summer') for seasonal makeup coordination.
✓The gel-like glass texture is repeatedly credited with giving lips a fuller, 'puffy/plump' glass-skin appearance without needing additional plumping products.
✓While not fully 'solved', several reviewers note the gloss lasts longer than typical glosses when not eating/drinking, and reapplication restores the finish easily.
Concerns and outcomes summarized from reviews; percentages are approximate.
