— · Makeup
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4.5
248 reviews
Rating breakdown
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Why consumers buy
Influencer/YouTuber recommendations
Multiple reviewers explicitly say they bought the product after seeing it recommended by Korean YouTubers or Instagram influencers who praised its long-wear and glow finish.
Wakemake brand loyalty and repurchase
Several long-time Wakemake cushion/foundation users bought this as a new release from a brand they already trust, and many state they are repurchasing the product a second or third time.
Bundled brush, pouch, and refill value set
The set format (refill + applicator brush + pouch) is frequently cited as a reason to buy, with reviewers calling it good value or an 'unbeatable' bundle for the price.
Positive user reviews and word-of-mouth
A number of buyers say they purchased based on seeing good ratings/reviews from other consumers before trying it themselves.
Seasonal skincare need for dry skin
Many buyers specifically sought a moisturizing balm foundation for fall/winter dryness after struggling with liquid or cushion formulas that flaked on dry skin.
How they use it
Brush-then-puff application method
The most common technique described is applying a thin layer with the included brush first, then patting/blending with the puff or sponge for a smoother, less patchy finish.
Thin-layer, light-coverage application
Reviewers repeatedly stress that a small amount goes a long way and that heavier application can look cakey, greasy, or emphasize pores.
Primarily fall/winter use
Many users note they reserve this balm for cooler, drier seasons and switch to lighter formulas in summer due to melting and oiliness.
Paired with primer or skincare prep
Some reviewers say results and longevity improve significantly when applied over a well-prepped base or primer beforehand.
Used for touch-ups or spot concealing
A subset of users apply it mid-day for makeup touch-ups or use it as a low-coverage concealer rather than full-face foundation.
