Summer-Specific Need
Many consumers explicitly purchased this version for warmer months, seeking a lighter alternative to the original YUNJAC base which they found too heavy for summer conditions.
Brand Loyalty & Line Extension
Existing YUNJAC base product users purchased the Silent Velvet variant out of curiosity and established trust in the brand's primer series.
Influencer & Social Proof
Several reviews mention hearing about the product through word-of-mouth and discovering it during sales periods on Olive Young, suggesting strong digital marketing presence.
Pore Concern Solution
Consumers specifically targeting pore appearance and texture irregularities purchased this as a dedicated pore-filling primer solution.
Oily Skin Management
Buyers with oily or combination skin sought this matte version to control sebum and reduce shine throughout the day.