Influencer/celebrity recommendation
Multiple reviewers mention buying because they saw the product used by K-pop idol Yunjin (Le Sserafim) or recommended by YouTube beauty influencer Minsco.
Reputation as a dupe for luxury products
Several reviewers describe it as a more affordable alternative to YSL Candy Glaze and compare the finish to Dior lip products, driving purchases from shoppers seeking a similar look at lower cost.
Repurchase / brand loyalty
A large number of reviews are explicit repurchases ('this is my second/third time buying', 'stocking up'), indicating satisfaction drives repeat buying rather than one-off trial.
Bundled lip liner/pencil value
Many sets include a mini lip pencil, which reviewers frequently cite as a bonus that made the purchase feel worthwhile even if the liner shade itself was sometimes criticized.
Seasonal color/tone matching
Reviewers reference Korean personal-color seasonal systems (warm spring, cool summer, etc.) and buy specific shades to match their determined skin tone.