— · Makeup
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4.6
262 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Affordability/promotions
Many reviewers mention buying because it was on sale, part of a beauty box, or generally cheap for the quality received.
Repurchase/brand loyalty
A large number of reviewers state this is their 2nd, 3rd, or multiple-color repurchase, citing the reliable formula as a reason to keep buying.
Gifting
Several reviewers bought it as a present for sisters, daughters, or friends, citing the cute packaging and universally likable color as gift-worthy.
Color/shade appeal
Many buyers were drawn in by specific trending shades (e.g., Neon Pink, Plum Berry, Real Cherry) seen in photos or on influencers.
Curiosity about oil-tint format
Several reviewers note it was their first time trying an oil tint or first Etude product, suggesting curiosity-driven trial purchases.
How they use it
Daily wear
Many reviewers say they use it 'every day' as part of their regular makeup routine.
Layering/base under other products
Several Korean and English reviewers use it as an 'over-lip' base or apply lipstick/gloss on top for a fuller, more dimensional lip look.
Skin concerns raised — and how the product addressed them
✓Most reviewers report the oil formula noticeably hydrates and softens lips, though a small subset found it unexpectedly drying.
✓This is described as only partially solved—many enjoy the initial pigment payoff but find it fades quickly and requires reapplication.
✓Several reviewers say the moisturizing oil base smooths and plumps textured or chapped lips on application.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
On-the-go touch-ups
Japanese reviewers especially highlight the compact size making it easy to carry and reapply throughout the day.
Frequent reapplication
Due to short staying power, many users reapply multiple times per day, especially after eating or drinking.
Seasonal use
Some reviewers specifically mention using it in winter for hydration or associate certain shades with spring/summer looks.
✓A few reviewers report bad taste or mild irritation, indicating the product does not fully solve sensitivity concerns for all users.
✓Mixed results—some reviewers with darker or more pigmented lips found the sheer shades didn't show, while others found buildable coverage worked well over their natural lip color.
Concerns and outcomes summarized from reviews; percentages are approximate.
