— · Makeup
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4.8
48 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase and brand loyalty
Multiple reviewers are returning customers of ETUDE's previous base prep formulations, purchasing this version after discontinuation of older products or as loyal brand users seeking the updated formula.
Affordable pricing
Several buyers explicitly mention the product's reasonable or cheap price point as a deciding factor, noting it offers good performance relative to cost compared to other brands.
Social proof and influencer recommendation
At least one reviewer mentions a favorite YouTuber recommendation as the purchase driver, indicating influencer marketing effectiveness in the K-beauty space.
Specific ingredient and formula interest
Multiple reviewers cite curiosity about the product's clean ingredients and dewy finish category popularity, motivated by the trending 'base prep' trend in makeup.
Gift and seasonal availability
The product was marketed with complimentary satin pouches, and seasonal promotions (winter/holiday timing) encouraged trial purchases.
How they use it
Mixed into foundation or moisturizer
A significant portion of reviewers mix this primer into foundation, BB cream, or moisturizer to enhance dewy finish and prevent dryness rather than using it as a standalone base layer.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Applied after sunscreen as base step
Multiple users apply this after sunscreen as the final prep step before foundation, following the recommended Korean skincare-to-makeup sequence.
Daily makeup routine essential
Several reviews indicate regular, daily use as a staple prep product, with some expressing intent for continued repurchase.
Targeted for dry skin conditions
Reviewers with dry or combination skin explicitly apply this product to address moisture needs, particularly in winter and transit seasons, sometimes pairing with water-based hydrating creams.
Spot application on cheeks
One reviewer notes applying specifically to cheeks to create a localized glow effect rather than full-face coverage.
