— · Cleanser
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4.9
489 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Long-term repurchase loyalty
An unusually high share of reviews explicitly mention this being their 2nd, 3rd, 5th, or even 10th+ jar purchased over multiple years, showing strong repeat-buy economics.
Word-of-mouth and reviews
Many buyers say they purchased after reading positive reviews or being recommended by friends/family, especially first-time cleansing balm users.
Celebrity/influencer endorsement
Several reviewers cite seeing K-pop idols (Twice's Nayeon, Seventeen's Jeonghan as brand model) or TikTok content before buying.
Reputation as a Korean skincare classic
Reviewers frequently call it 'the original,' 'a classic for a reason,' or say they understand why it's popular in Korea, reflecting strong category-leader brand equity.
Price/value versus competitors
Multiple Japanese and Chinese reviewers note it is cheaper and more cost-effective than local or other brand cleansing balms while performing as well or better.
How they use it
First step of double cleansing
Overwhelming consensus that it is used as step one before a water-based or foam cleanser to remove makeup and sunscreen, consistent with the K-beauty double-cleanse routine.
Skin concerns raised — and how the product addressed them
✓Most reviewers with sensitive skin report the balm cleanses without redness or stinging, though a minority experienced eye-area irritation or puffiness.
✓Widely praised for leaving skin hydrated and free of the post-cleanse tight feeling common with foam cleansers, though a few very dry-skin users still note mild dryness.
✓Many acne-prone users say it doesn't clog pores or cause breakouts, but a small subset reported new breakouts after switching to it.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily/nightly use
Many reviewers use it every evening as their everyday makeup remover, with some noting it lasts 6-12+ months per jar.
Emulsifying with water
Several Japanese reviews describe adding a small amount of water to emulsify the balm into a milky texture before rinsing for a cleaner finish.
Skipping double cleanse
A subset of users say the balm cleanses thoroughly enough that they skip a second cleanser, especially on no-makeup days.
Targeted eye/lip makeup removal
Some pair it with a separate point makeup remover for stubborn waterproof mascara, while others report it removes waterproof mascara alone.
✓Several reviewers note visible reduction in nose sebum, blackheads, and sebaceous filaments with regular use.
✓A subset of reviews specifically report eyelid redness or puffiness after use, indicating inconsistent tolerance for the eye area despite overall gentle formula.
Concerns and outcomes summarized from reviews; percentages are approximate.
