Influencer/word-of-mouth recommendation
Multiple reviewers say they bought it after seeing it recommended by YouTubers, on Instagram, or by friends, and several specifically credit a K-pop or beauty influencer for the purchase decision.
Repeat purchase / brand loyalty
A large number of reviews explicitly state this is a 2nd, 3rd, or long-term repurchase, with several saying they've abandoned other setting sprays entirely in its favor.
Price/value vs. competitors
Reviewers note it is cheaper than other fixer brands while performing comparably, and appreciate the large 100ml size or bundled mini set as good value.
Gifting
Several reviewers purchased it specifically as a gift, sometimes using a gift card, citing its appealing packaging and reputation.
Scarcity/hype
Multiple reviews mention buying it because it was hard to find or frequently out of stock, suggesting strong organic demand in Korea.