— · Makeup
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4.5
277 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Low price / value for money
Reviewers repeatedly call it 'cheap but good,' 'unbeatable for the price,' and buy it explicitly because it delivers quality comparable to pricier brow pencils like Benefit or Innisfree.
Repurchase loyalty
Numerous reviewers mention repurchasing 2-10+ times over multiple years, indicating strong repeat-buy behavior once tried.
Word of mouth / SNS and staff recommendations
Some Japanese and Korean reviewers say they bought it because it was 'famous on SNS' or recommended by Olive Young store staff.
Gift purchases
Several reviewers bought it for mothers or daughters, citing its easy, foolproof application as ideal for less makeup-savvy users.
Natural, wearable shade range
Buyers seeking a subtle, non-harsh brow look purchased it after finding other brands too dark or artificial-looking.
How they use it
Daily brow filling
Most reviewers use it as a daily step to fill in brow gaps, applying lightly and building color gradually for a natural look.
Paired with spoolie/brush end
Users regularly mention using the built-in brush to blend and soften the pencil lines immediately after application.
Skin concerns raised — and how the product addressed them
✓A few reviewers noted the pencil fades faster on oily skin, though most others still reported all-day wear regardless of skin type.
✓Reviewers with sparse or no natural eyebrows found the pigmented, buildable formula effective for filling gaps and creating a fuller shape.
✓Some reviewers repurposed the pencil for under-eye 'aegyosal' lines without reporting irritation, suggesting it's gentle enough for that delicate area.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Dual-purpose beyond brows
Multiple reviewers repurpose it as an eyeliner, for 'aegyosal' (under-eye highlight) lines, or occasionally on lips.
Layered application for intensity
Because the pigment is strong, several reviewers apply in thin layers or press lightly to avoid an overly dark or blocky result.
Combined with brow mascara
Some Japanese reviewers layer a brow mascara on top for added hold, noting they can't judge standalone longevity as a result.
✓One reviewer noted the strong pigment was somewhat hard to remove during cleansing, though this was not a widespread complaint.
✓Reviewers who received a shade lighter or darker than expected worked around it by adjusting pressure or blending with the spoolie for a closer match.
Concerns and outcomes summarized from reviews; percentages are approximate.
