— · Makeup
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4.7
524 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Word-of-mouth / viral popularity
Many reviewers say they bought it because it is a famous or frequently recommended item ('everyone recommends it', 'heard it's famous so I tried it'), reflecting strong organic buzz.
Bundled gift set value
Numerous reviews mention buying the set specifically for the included mini lip tint or gloss, viewing it as a good-value bundle, sometimes for gifting.
Repurchase after losing or running out
A large share of reviews are repeat purchases ('bought again after losing it', '2nd/3rd tube'), indicating high loyalty once a matching shade is found.
Influencer/celebrity association
Some buyers cite YouTube tutorials or a celebrity's use (e.g., idol lip looks) as their trigger to purchase specific shades.
Wide, versatile shade range
Reviewers frequently mention wanting to collect multiple colors because the range suits various skin tones (cool/warm) and pairs well with many lipsticks/tints.
How they use it
Overlining and lip-shape correction
The most common use is overlining the lips for a fuller, natural pout, especially by users with thin or small lips.
Skin concerns raised — and how the product addressed them
✓Reviewers say the pencil effectively conceals dark or uneven lip-line pigmentation when used as a base or perimeter cover.
✓Many find the formula non-drying and comfortable, though a minority report it dried out or emphasized lip texture.
✓A few users note the product can settle into and accentuate lip creases rather than smoothing them, an unresolved drawback for mature or textured lips.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Lip base / color-correcting under tint or lipstick
Many use it as a base to neutralize natural lip pigmentation or dark lip lines before applying lip tint, lipstick, or gloss, reporting it improves the wear of the product applied on top.
Blurring/soft-edge lip liner technique
Reviewers describe using fingers to blend/blur the pencil line for a diffused, gradient lip look rather than a sharp outline.
Multi-use beyond lips (contour, aegyo-sal/tear-trough, brow shadow)
Some use it for nose/cheek contouring, under-eye 'aegyo-sal' highlighting with the glittery mini pencil, or subtle eye shadow shading.
Daily, all-purpose routine step
Multiple reviewers state they use it every day as a core step regardless of season, often as the last step before or after lipstick.
✓Used as a color-correcting base, it neutralizes natural lip tone unevenness so that lipstick/tint applied afterward appears truer and lasts longer.
✓The pencil's overlining and blurring technique is reported to visually enlarge and plump the lip shape for users with naturally thin lips.
Concerns and outcomes summarized from reviews; percentages are approximate.
