Repurchase loyalty
A very high number of reviewers explicitly state this is their 2nd, 3rd, or 4th repurchase, citing it as their 'holy grail' or favorite cushion they keep coming back to.
Price/promotion deals
Many buyers mention purchasing during Olive Young promotions or discount events, often noting the bundled refill and extra puffs made it feel like great value.
Fungal-acne-safe/oily-acne reputation
Several reviewers with oily or fungal-acne-prone skin specifically sought this cushion out because of its reputation for being safe and non-comedogenic for acne-prone skin.
Gifting
Multiple reviews mention buying the product as a gift for mothers, sisters, or friends who ended up loving it.
Shade range for hard-to-match skin
Some buyers with very pale or very deep skin tones purchased after struggling to find matches elsewhere, praising the darkest (05) or lightest (01) shades as rare finds.