Influencer/community recommendation
Multiple reviewers mention buying specific shades after seeing recommendations from a reviewer/influencer known as Minsco (민스크), driving trial and shade-collecting behavior.
Repeat purchase of trusted formula
Many buyers already owned other WAKEMAKE lip products (including the matte version) and purchased the Waterful Glow Tint expecting similar quality, then went on to buy additional shades.
Sale/discount pricing
Several reviews explicitly mention buying because the product was heavily discounted or 'cheap,' with some admitting low expectations that were exceeded.
Gifting
Reviewers bought multiple units as gifts for friends with different skin tones (warm/cool), citing the flattering shade range as a reason to gift.
Wide shade range matching personal skin tone
The 15-color range lets buyers find cool-toned, warm-toned, or neutral shades that specifically flatter their complexion, prompting purchase of a 'personalized' color.