Influencer & Social Media Discovery
Multiple reviews mention discovering the product through TikTok, Instagram, and YouTube recommendations, with consumers specifically seeking out the product after watching creator content or seeing it trending.
Scent Reputation & Brand Familiarity
Many buyers purchased because of the well-known baby powder fragrance and brand loyalty—several mention using LEIVY products for 5+ years or discovering the brand in Korea and repurchasing internationally.
Repurchase & Loyalty
Numerous reviews explicitly state this is their 2nd, 3rd, or regular repurchase, indicating strong repeat behavior and product satisfaction despite minor complaints.
Value & Large Bottle Size
Consumers appreciate the 350mL volume and competitive pricing, especially when purchased on sale via Olive Young; the bulk size offers good value-for-money perception.
Pairing with Complementary Products
Several buyers purchased the body lotion specifically to use alongside LEIVY body soap in matching scents, suggesting cross-product bundling appeal.