Dual-function appeal
Consumers were drawn to the product's ability to serve as both a cleanser and pack treatment simultaneously, eliminating the need for separate steps in their skincare routine.
Brand trust and ingredient reputation
Multiple reviewers mentioned trusting the Redence brand and being attracted to green grape extract's known benefits for pore-tightening and vitamin content.
Gentle formula for sensitive skin
Customers with sensitive skin reported purchasing after learning the formula does not cause tightness, irritation, or dryness compared to conventional pack cleansers.
Unique sensory experience
The distinctive green grape scent and gel-to-liquid texture were purchase drivers, with consumers specifically mentioning the pleasant, healing aroma as a mood-boosting factor.