— · Makeup
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4.7
525 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Packaging/collector appeal
An enormous number of reviews say they bought or rebought purely because of the cute, collectible limited-edition case designs and collabs (e.g., angel, butterfly, Hurjaboy editions), even before trying the formula.
Repeat purchase / holy grail status
Many reviewers note this is their 3rd, 4th, or 'don't know how many times' repurchase, calling it a holy grail cushion they keep returning to.
Word of mouth / social media and influencer buzz
Several buyers mention hearing about the product via SNS, YouTube influencers, or its reputation as 'Korea's most popular cushion' before purchasing.
Value bundling (refill + puff)
The set including a refill and a plush puff is frequently cited as a reason to buy, seen as great value for the price (mentioned as under ~4000 yen).
Suitability for thin/natural makeup lovers
Reviewers with 'thin skin' (usuhada) preferences bought it specifically because it was recommended for a natural, non-heavy finish rather than full coverage.
How they use it
Daily/everyday base makeup step
Most reviewers use it as their everyday foundation step, applying it directly after skincare/primer for daily light coverage.
Skin concerns raised — and how the product addressed them
✓Reviewers say it softly covers or masks redness naturally but does not fully eliminate it, sometimes requiring layering or concealer for stronger redness.
✓Most dry-skin reviewers find it hydrating and non-flaking with a moist finish, though a minority report it accentuates dryness in cold weather or on dry patches like around the nose and mouth.
✓Reviewers consistently note it does not adequately cover acne or acne scars, recommending concealer as a supplement rather than relying on the cushion alone.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering for extra coverage
Users report building coverage by layering multiple thin applications without it looking heavy or cakey, and reapplying on touch-ups for a clean fix.
Combined with concealer or primer for problem areas
Because coverage is light, many pair it with concealer for acne, acne scars, or redness, and with a moisturizing/hydrating primer for dry patches.
Seasonal preference toward warmer months
Several reviewers note it works best in summer/spring for oilier skin, while some found it slightly drying or less ideal in winter/dry heated air.
Targeted zone application
A few reviewers with combination skin apply it mainly on the T-zone or avoid over-application on already dry areas like around the nose, mouth, and eyes.
✓Oily-skin reviewers report generally good wear without excessive breakdown, though a few note it can shift or become oily in the T-zone by end of day.
✓Several reviewers say it softly blurs pores and gives a smooth, skin-like texture, though it doesn't fully camouflage larger texture issues.
Concerns and outcomes summarized from reviews; percentages are approximate.
