— · Makeup
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4.6
68 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Celebrity and Influencer Endorsement
Multiple reviews cite Aespa member Giselle's makeup artist recommendation and Giselle's visible use of the product, with several buyers stating they purchased specifically because of this celebrity association.
Social Media Buzz and Trending Status
Consumers mention the product 'buzzed' on social platforms and purchased based on viral popularity or recommendations from content creators like 'erichann,' driving impulse and curiosity-driven purchases.
Repeat Purchase and Collection Building
Several buyers report purchasing multiple times and collecting different color variants, indicating strong satisfaction and brand loyalty after initial trial.
Sample Trial Success
At least one buyer purchased the full-size product after receiving a positive sample experience, demonstrating effective trial-to-purchase conversion.
Gift-Giving Appeal
Consumers bought the product as gifts for friends and family, citing attractive packaging and color appeal as reasons for selecting it as a present.
How they use it
Daily Lip Tint in Makeup Routine
Many consumers report wearing it almost daily or regularly as part of their everyday makeup, noting it does not feel heavy or matte.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Summer-Suitable Formulation
Several reviews specifically mention using it in summer months because it is moist but not sticky, making it comfortable for warm weather application.
Multiple Reapplications Throughout Day
One reviewer noted needing to reapply only twice during the day to maintain shine, indicating moderate wear time requiring touch-ups for optimal appearance.
Layering and Tissue-Pressing Technique
Consumers mention pressing the tint with tissue to adjust shine level, suggesting it works well when blended or modified for preferred finish.
