— · Cleanser
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4.7
95 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Sensitive Skin Suitability
Many buyers specifically sought this product for sensitive, acne-prone, or reactive skin types, with rosacea sufferers and those with compromised skin barriers citing it as their dermatologist-friendly solution.
Soonjung Line Reputation
Consumers demonstrate brand loyalty to the Etude Soonjung range based on cumulative positive experiences with other products in the line, driving cross-product purchasing decisions.
Bundle Value & Promotion
The 1+1 special set pricing and occasional promotional offers were frequently mentioned as decisive purchase factors, with customers appreciating the dual quantity and affordability.
Double-Cleanse Routine Compatibility
Multiple reviewers specifically purchased this as a secondary cleanser following oil cleansers or makeup removers, valuing its residue-removal efficacy without over-stripping.
Repurchase & Long-Term Use
Existing users repurchased after extended satisfaction periods (some citing 7+ years of use), indicating strong loyalty and reduced product-trial risk for new market entrants.
How they use it
Morning Cleansing Routine
Multiple consumers use this as their primary morning facial cleanser, appreciating the quick cleansing action and non-drying finish to prepare skin for subsequent skincare steps.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Double Cleansing (Second Step)
Frequently applied after oil cleansers or balm cleansers at night to remove residual makeup, sunscreen, and oil without disrupting skin barriers, particularly among makeup-wearing consumers.
Family & Multi-User Application
Several reviewers mention sharing the product with family members (teenagers, spouses, mothers), suggesting broad suitability across age groups and skin types within households.
Daily Frequency Without Irritation
Users report using the product twice daily (morning and evening) without concern or irritant reactions, even over extended periods, supporting continuous use for routine maintenance.
Minimal Product Quantity Requirement
Consumers note that small amounts create abundant lather, allowing efficient usage and extended product lifespan, which improves perceived value over time.
