— · Cleanser
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4.8
31 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Gentle Formula for Sensitive Skin
Consumers repeatedly cited the product's suitability for sensitive and combination skin types as a primary purchase driver, with many noting it does not cause irritation or skin problems despite effective cleansing power.
Efficacy and Cleaning Power
Multiple buyers purchased it specifically for its ability to remove waterproof makeup, mascara, sunscreen, and whiteheads effectively, viewing it as a solution for deep cleansing without heaviness.
Ingredient Reputation (Rice & Makgeolli)
Consumers mentioned the rice-based formulation and makgeolli ingredient as reasons for purchase, perceiving these components as beneficial for gentle, skin-friendly cleansing.
Repurchase and Loyalty
Several reviews explicitly mention repurchasing the product, indicating strong satisfaction and habit formation among existing users who value its gentle yet effective performance.
Comparative Positioning
Some buyers specifically chose this product after comparing it to competing brands like Beplain and Lambell, perceiving AboutMe as offering similar efficacy with a lighter, less heavy formula.
How they use it
Two-Step Cleansing Routine
Consumers report using the cleansing oil as the first step, often followed by foam cleansers or second face wash, particularly for removing inorganic sunscreen and makeup before water-based cleansing.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily Makeup and Sunscreen Removal
The product is used regularly in daily routines for comprehensive makeup removal, including waterproof mascara and long-wearing formulas, with quick emulsification enabling easy rinsing.
Whitehead and Sebum Management
Users apply the oil specifically for managing whiteheads and sebum control, indicating the product is used both as a general cleanser and targeted treatment for congestion-prone areas.
Family and Multi-Skin-Type Use
Some consumers report shared household usage across different skin types (oily, combination, sensitive), suggesting the formula's versatility supports broader household adoption.
