— · Makeup
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4.7
501 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Cute packaging / pakebuy
A large share of reviewers explicitly say they bought it purely for the adorable 'princess' design and heart-shaped details, describing it as an impulse or 'pake-gai' (package) purchase.
All-in-one travel convenience
Buyers repeatedly cite the compact two-layer format (eyeshadow + blush + highlighter in one case) as ideal for trips, reducing the number of products they need to pack.
Gift purchases
Many reviewers bought it as a gift for daughters, nieces, or friends, noting the recipients were delighted with the cute look and bonus items like the dewy stick or pencil.
Sale/discount pricing
Several Taiwanese and Japanese reviewers mention buying during a promotion or with a coupon, calling it a great deal and citing fast shipping to Taiwan.
Repeat purchase of brand/collection
Some consumers bought multiple color versions (e.g., 02, 06, 07) because they already trust Etude's palettes or want to collect the whole 'princess' lineup.
How they use it
Daily/everyday makeup
Many reviewers use the palette for their regular daily look, appreciating that one compact item covers eyes, cheeks, and highlight.
Travel and touch-up use
Skin concerns raised — and how the product addressed them
✓Reviewers note the eyeshadow and blush appear light or sheer, especially on deeper or cooler skin tones, but can be built up with multiple layers for a stronger effect.
✓A minority mention fine powder fallout during application, though most say it does not affect overall wear or adhesion.
✓Some buyers found the shade leaned warmer or cooler than expected in promo photos, resolved by choosing a specific numbered variant suited to their undertone (e.g., cool vs warm editions).
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Frequently kept in a purse or travel bag for quick touch-ups or as the sole makeup item packed for short trips, due to its small size and multi-function design.
Layered/buildable application
Because pigmentation is often light, users report applying multiple layers or building up color, especially for the eyeshadow shades and blush.
Multi-purpose highlight use
The matte highlighter and center heart shimmer are used not just for highlighting but also for nose shadow, under-eye (aegyosal) brightening, and blending into the eye area.
Gifting/display use
Some buyers keep it partly for display or gifting due to the cute design, occasionally reporting it feels 'too pretty to use.'
✓A few reviewers mention using it for sensitive skin routines without reporting irritation, suggesting general tolerability though not extensively tested in the reviews.
Concerns and outcomes summarized from reviews; percentages are approximate.
