Price Competitiveness
Multiple reviewers explicitly cited this as the cheapest cleansing milk option available, attracting budget-conscious buyers seeking an affordable alternative to expensive competing brands.
Ingredient Reputation
Consumers were drawn to the green tea and plant-based formula (Botanokara/Plant Country positioning), with mentions of natural, gentle ingredients as a key purchase driver.
Product Category Trend
Several buyers purchased because cleansing milk was becoming popular and they wanted to switch from traditional foam cleansing or oil-based cleansers to a milder format.
Gentle Formula Promise
Reviewers with sensitive or dry skin bought the product specifically because they had previous trouble with harsher products and sought a gentler alternative.
Repurchase Intent
At least one reviewer stated they purchased it out of curiosity on first buy but committed to repurchasing, indicating strong product satisfaction.