Brand reputation and repeat purchase
Many reviewers explicitly said they trust 2aN as a brand and are repurchasing after loving previous shades or the brand's eyeshadow/lip products.
Influencer and word-of-mouth recommendation
Several buyers cited Korean beauty influencers, Taiwanese beauty bloggers, or friends recommending the product as their reason for purchase.
Sale/discount pricing
A number of reviewers mentioned buying during a sale or bundle promotion, noting the set felt like good value with a free brush included.
Shade variety for personal color matching
Buyers frequently chose specific shades based on personal color type (Yellow/Blue undertone spring, summer, autumn, winter), valuing the wide 22-color range to find their perfect match.
Gift purchases
Multiple reviews stated the product was purchased as a gift for a friend or sibling due to its cute packaging and reputation.