— · Cleanser
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4.6
37 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Affordable Price Point
Customers frequently cite the low cost and frequent sales discounts as primary drivers. Many purchased it during promotional periods and appreciate the value-for-money ratio compared to competitor products.
Repeat Purchase Loyalty
Multiple reviewers mention buying it multiple times and planning to repurchase, indicating strong satisfaction and cost-effectiveness that encourages continued buying.
Gift-Giving Option
At least one reviewer specifically purchased it as a gift due to the attractive pricing and positive user feedback from recipients.
Ingredient/Brand Reputation
The Plant Country (Olive Young's private brand) association and gentle formulation appeal to health-conscious consumers seeking trustworthy Korean cosmetics.
Efficacy for Makeup Removal
Customers consistently report purchasing it for its proven ability to effectively remove heavy makeup including waterproof mascara with minimal effort.
How they use it
First Step Double Cleanse
Users employ it as the initial cleansing step followed by water-based cleansers and toners as part of a multi-step routine to maximize results.
Makeup Remover Focus
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Primary use is removing daily makeup and waterproof products; reviewers note it requires only light rubbing to effectively dissolve makeup.
Sebum & T-Zone Cleansing
Customers specifically use it to address oily zones and remove excess sebum, particularly in the T-zone, making it suitable for oily skin types.
Gentle Frequent Use
The formula's non-irritating nature supports daily or frequent use without causing skin tightness or sensitivity issues.
Secondary Cleaning Applications
Some users repurpose it to clean makeup tools and brushes due to its effective cleaning power and affordable price point.
