— · Makeup
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4.5
523 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Trend-driven 'over-lip' technique
Many buyers purchased specifically to recreate the popular blurred, overlined lip look, valuing that the product combines a liner and a shading pencil in one tool.
Affordable price / frequent sales
Numerous reviews (especially Japanese) mention buying repeatedly because the item goes on deep discount ('bug price'), making it a low-risk, high-value purchase.
Celebrity/influencer association
Several reviewers cite hearing that Le Sserafim's Yunjin uses the product as a reason for trying it.
Repurchase after satisfaction
A large share of reviews are repeat buyers who bought a second, third, or even fourth unit or ordered additional shades after a good first experience.
Dual-function convenience
Buyers appreciated getting a lip liner and a contour/shading pencil in a single product, seeing it as time- and money-saving versus buying separate items.
How they use it
Daily lip-liner step
Most consumers use it as a base/liner step before applying lipstick or tint, often daily as part of a routine.
Over-lining and shading combo
Skin concerns raised — and how the product addressed them
✓Reviewers report the liner-plus-contour combo visually enlarges and defines lips, with some saying they were mistaken for having lip filler.
✓Some found the matte formula too drying and recommend applying lip balm first, while others prefer the intentional matte, non-slip effect.
✓The liner side is praised for creating a natural, blurred outline that corrects lip shape and evens out the lip line.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
The pink/color end is used to overline and fill the lip, while the darker end is used to shade the outer lip line for a 3D, plumped effect.
Multi-purpose beyond lips
Several reviewers repurpose the darker shading tip for tear-trough highlighting, nose contour, eyebrow filling, or blush.
Layering with other products
Some apply lip balm first to counter dryness, or layer another lipstick/tint on top since the shade can appear light or muted alone.
Touch-up throughout the day
Because staying power is inconsistent, some users reapply or blend with a finger/brush during the day to fix smudging or fading.
✓Mixed results — some shades flatter warm or cool undertones well, but several reviewers found colors too light, too pink, or ashy for their skin tone.
✓The product is used as a base to prevent lipstick transfer or bleeding, though its own pigment sometimes fades or rubs off within a few hours.
Concerns and outcomes summarized from reviews; percentages are approximate.
