Loyal Repurchase & Word-of-Mouth
Multiple reviewers mention being repeat customers or purchasing based on prior positive experiences with the pre-renewal version, indicating strong brand loyalty and word-of-mouth recommendation within beauty communities.
Pore-Blurring & Mattifying Reputation
Consumers specifically cite the product's viral reputation for pore coverage and matte finish as primary purchase drivers, with expectations set by social media visibility and beauty influencer discussions.
Price/Promotional Discounts
Several reviewers mention purchasing during sales or with coupons, suggesting price sensitivity despite positioning as a premium product at higher absolute cost.
Color-Specific Shade Selection
Consumers purchasing Green and Lavender shades often do so to address specific skin concerns (redness correction for Green, undertone matching for Lavender), driven by targeted beauty needs.