— · Makeup
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4.4
371 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Celebrity/influencer endorsement
Many reviewers explicitly cite Jang Wonyoung/IVE as the reason for purchase, describing being 'convinced' by her promotion despite mixed personal results.
Dual-use convenience
Buyers liked that one compact product works as both lip tint and cheek blush, appealing to those wanting a minimal, travel-friendly makeup routine.
Trendy 'glass skin'/dewy glow aesthetic
Consumers purchased to achieve the popular Korean natural, glowy, no-makeup makeup look associated with the brand.
Repurchase/collecting shades
A notable share of reviews mention buying multiple times or collecting all available colors after a first satisfying experience.
Included in beauty subscription boxes
Several reviewers received the product via Olive Young beauty boxes and decided to buy full-size or additional units afterward.
How they use it
Daily natural makeup step
Most consumers use it as an everyday, low-effort blush or lip tint for a natural, no-makeup look rather than for bold color.
Layering with powder
Skin concerns raised — and how the product addressed them
✓Reviewers with dry skin frequently praise the balm's moisturizing, creamy formula for hydrating lips and cheeks effectively.
✓The product is widely credited with giving a healthy, luminous 'glass skin' glow that brightens the complexion instantly.
✓A few self-identified sensitive-skin reviewers reported no irritation and a gentle scent, finding it safe for regular use.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Several reviewers apply setting powder over the balm to extend wear time or reduce excess shine/stickiness.
Mixing two shades together
Many use the two included colors together or blended to customize tone (e.g., creating a purple or adjusted undertone).
Applied with fingers or puff
Reviewers commonly apply with fingertips for blending, while some use a puff for a glossier, more even finish.
Primarily used as cheek blush over lips
A substantial portion prefer it solely as a cream blush, citing poor color show-up or dry/patchy feel when used on lips.
✓The product only partially addresses this, as many medium and deeper-toned reviewers found shades too sheer or mismatched despite trying to build color.
✓Mixed results: some oily-skin users found it too greasy or short-lasting, while others used setting powder over it to counteract shine.
Concerns and outcomes summarized from reviews; percentages are approximate.
