— · Makeup
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4.7
524 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repeat/loyal purchase
A very large share of reviewers explicitly state this is a repurchase (some citing 3rd, 4th, 5th time or 'used for over a decade'), indicating strong repeat-buy economics for distributors.
Word-of-mouth and online reviews
Multiple buyers say they purchased after reading positive reviews or hearing about the product's reputation, suggesting strong organic reputation-driven demand.
Bundled remover adds perceived value
Many reviewers cite the included lip & eye remover as a deciding factor, appreciating the 'free' or discounted bonus item alongside the liner.
Brand trust from other CLIO products
Several reviewers mention trying the liner after using CLIO mascara or other eye products, showing cross-line brand loyalty drives trial.
Gifting occasions
Reviewers mention buying the set as a gift (e.g., for Mother's Day or for family members), pointing to appeal as a giftable beauty item.
How they use it
Daily eye makeup step
Most reviewers use it as a daily eyeliner for upper lid lines, wings, and precise thin lines as part of a regular makeup routine.
Waterline/lower lash line use
Skin concerns raised — and how the product addressed them
✓Most users with oily lids report the liner holds up well through the day, though a smaller group says it still breaks down or smudges by evening without a primer.
✓Several reviewers note the formula does not sting or irritate their eyes even when applied close to the waterline, though this is not universally confirmed.
✓Many reviewers highlight the liner surviving crying or watery eyes without smudging, though a few report it washing off when eyes water heavily.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Some reviewers apply it on the waterline or lower lash line to fill in mucous membrane gaps, though a few note it washes away faster there due to eye moisture.
Layered with primer or setting powder
Several users say they apply eye primer or set the liner with powder to extend wear, especially on oily eyelids or in hot weather.
Dual-shade use (black vs. brown)
Many buyers own both colors, using brown for a natural everyday look and black for more dramatic or defined eyes.
Paired with remover for full routine
The included remover is frequently used together with the liner as a complete application-and-removal routine, especially for heavy or waterproof makeup like mascara.
✓A reviewer with monolids specifically praises the fast-drying, non-smudging formula as ideal for their eye shape.
Concerns and outcomes summarized from reviews; percentages are approximate.
