Friend or peer recommendation
Multiple consumers cite recommendations from friends and word-of-mouth as key purchase drivers, indicating strong social proof within existing user communities.
Gift-giving occasion
Several buyers specifically purchased this product as a gift, attracted by the appealing packaging, pleasant scent, and perceived quality suitable for gifting purposes.
Ingredient reputation and brand trust
The Donggubat brand name and collagen formula appear to carry weight with consumers who purchase based on brand recognition and ingredient reputation.
Necessity repurchase
Some consumers bought it out of necessity when running out of their current soap, suggesting satisfactory prior experience leading to repeat purchases.