— · Makeup
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4.8
69 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Celebrity Endorsement
Multiple reviews explicitly cite purchasing due to Taeyeon (SNSD) using the product in YouTube videos and social media, demonstrating significant influencer-driven demand in international markets.
Dual-Function Design Appeal
Consumers appreciate the dual-sided pencil format that allows switching between matte and shimmer finishes (or different colors) in one product, reducing the need for multiple purchases.
Brand Loyalty & Repurchase
Several reviewers mention this is a repeat purchase from NAMING, indicating strong brand equity and customer retention across their cosmetics line.
Aesthetic Packaging & Color Variety
Consumers cite cute packaging and availability of multiple flattering color options (baby peach, rose beige, nude, pink) as purchase motivators, particularly for set purchases offering variety.
Multi-Purpose Versatility
Buyers specifically mention purchasing to use the pencils for both eye and lip applications, appreciating the product's flexibility across makeup routines.
How they use it
Primary: Aegyo-sal (Under-Eye) Liner
The overwhelming majority of reviews describe using the pencil to define and brighten the under-eye area (tear bag/aegyo-sal makeup), often as a quick morning routine step for a youthful look.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Secondary: Lip Liner Application
Multiple consumers report using the dual pencil as a lip liner, with some noting it works well for both lip definition and full lip tinting, especially appreciated for portability.
Everyday Makeup Staple
Users describe reaching for this product daily as part of their regular makeup routine, particularly when time is limited, due to the ease and speed of application.
Warm-Tone Dominant Aesthetic
Reviews indicate the product is most commonly used for warm-toned, natural makeup looks and Korean beauty aesthetics rather than Western-style eye makeup, with one reviewer noting it's less suited to 'non-Korean makeup looks.'
Layering with Other Shadows
Some consumers mention using the pencil as a base or layering it with other eyeshadows, and others appreciate the fine tip for detailed application work like eyeliner definition.
