Oily Bangs/Scalp Control
Many consumers specifically purchased this product to manage greasy bangs and scalp oiliness between washes, seeking a quick solution for visible oiliness throughout the day.
Portability & On-the-Go Convenience
The compact 5g size and pact format appeal to buyers looking for a discrete, bag-friendly product that does not require aerosol spray application.
Gift Purchase & Brand Trust
Some reviews indicate gift purchases based on the product's reputation or influencer associations (references to 'Noh Se-beom'), suggesting word-of-mouth and celebrity endorsement drive acquisition.
Price Sensitivity
A subset of buyers mentioned purchasing due to promotional pricing or sales, indicating price is a deciding factor for import-conscious consumers.