Cute packaging
An overwhelming number of reviewers say they bought the product primarily because of the adorable tube/jar design, often admitting it was a 'packaging purchase' before trying the formula.
Discount/promotion pricing
Many buyers mention purchasing multiple units or trying the product only because it was heavily discounted during sales events (e.g., Olive Young sales).
Gifting
Several reviewers bought the gloss as a birthday or friend gift, citing the pretty packaging and pleasant scent as gift-worthy qualities.
Repeat/collection purchase
Loyal customers repurchase multiple shades because of the wide color range and satisfaction with previous purchases, often stating they 'want to collect all colors.'
Layering compatibility with tints
Buyers purchase it specifically to layer over existing lip tints for a glossy topcoat effect without altering the base tint color.