— · Makeup
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4.7
427 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Trendy shade range & color appeal
Many reviewers say they bought the product because the color looked 'so pretty' or matched their exact undertone need (e.g. cool-toned browns, neutral pinks), often citing lack of similar shades elsewhere in K-beauty tints.
Influencer/celebrity recommendation
Several buyers mention discovering the product via TikTok or YouTube influencers, and one reviewer cites the brand's ambassador group BoyNextDoor as the reason for purchase.
Bundled set value with lip pencil
A notable share of purchases were of gift/set bundles that include a matching lip pencil, which buyers felt added value and made the set feel like a good deal, especially on discount.
Repeat purchase / brand loyalty
Many long-time users explicitly say they are repurchasing in a new color because they already own multiple shades and trust the formula ('4-5本目', 'repurchased, love this shade').
Word of mouth / reputation
Some reviewers bought without testing first because they 'heard great things' about the line from friends or online buzz.
How they use it
Daily everyday lip step
Most reviewers use it as a daily glossy lip color for natural, 'everyday' looks rather than a bold statement lip.
Skin concerns raised — and how the product addressed them
✓The glossy tint is widely credited with brightening the complexion and giving lips a healthy, plump, 'glass' glow even with sheer application.
✓Most reviewers find the formula moisturizing and non-drying, though a smaller group reports lips feeling dry or tight shortly after application.
✓Several reviewers note the glossy, plumping finish makes vertical lip lines less noticeable, though a few say lighter/whiter shades can accentuate them.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layered over a lip base or primer
Because color payoff is light/buildable, many apply a lip base, concealer, or another lip product underneath first to get a truer, more vivid color.
Paired with the included lip pencil
Users frequently outline or fill in lips with the bundled pencil before applying the tint to define shape and boost color intensity.
Reapplied throughout the day
Given the short longevity, wearers commonly reapply after eating or a few hours, noting reapplication does not darken or clump the color.
Used to create gradient/ombre lips
Some reviewers use lighter or more sheer shades specifically as a gradient base or to tone down a bolder lipstick underneath.
✓The majority report no irritation or breakout even with frequent reapplication, but isolated reviews mention itching, peeling, or an allergic reaction.
✓Reviewers note that unlike some tints, reapplying this product does not create uneven buildup or darkening, keeping color consistent throughout wear.
Concerns and outcomes summarized from reviews; percentages are approximate.
