— · Cleanser
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5.0
24 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient Reputation & Formulation
Multiple consumers specifically cited the PDRN formulation and Celladew brand reputation as primary purchase drivers, with reviewers noting they were impressed by the product's scientific composition before even trying it.
Brand Loyalty & Repurchase
Several reviewers mentioned being existing Celladew users (ampoules, other products) who expanded their purchase to the cleanser line, demonstrating strong brand trust within the customer base.
Word-of-Mouth & Peer Recommendation
At least two consumers explicitly mentioned friend recommendations as the trigger for purchase, indicating strong organic advocacy and social proof in the market.
Curiosity About Texture Innovation
The unique bubble foam packaging and mechanism attracted novelty-seeking consumers interested in innovative skincare formats, as evidenced by comments about ASMR appeal and fun application experience.
Problem-Solution Targeting
Consumers with specific skin concerns (dryness, combination skin, blackheads, sensitivity) purchased the product expecting solutions, suggesting effective marketing targeting and benefit-driven positioning.
How they use it
Daily Cleansing Routine Step
Reviewers consistently described using the product as part of their regular daily facial cleansing routine, indicating it functions as a primary cleanser rather than occasional treatment.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Extended Application Time
Multiple users mentioned applying the product for approximately 5 minutes or leaving it on for waiting periods, suggesting it serves a dual cleanse-and-pack function in the skincare routine.
Minimal Product Needed
Consumers noted that a small amount produces abundant foam, indicating efficient usage and extended product lifespan with minimal application per use.
Summer & Seasonal Use
At least one reviewer specifically mentioned using it during hot weather to manage increased sebum production, suggesting seasonal optimization of the product.
Suitable for Combination Skin
Multiple reviewers with combination skin (oily T-zone, dry cheeks) incorporated it into their routines, indicating it addresses mixed skin condition needs effectively.
