Brand Loyalty & Trust
Multiple reviewers mention being existing Abib customers who repurchase due to previous positive experiences with the brand's gentle, effective formulations.
Influencer & Celebrity Endorsement
At least one reviewer explicitly stated they purchased to support ambassador Cha Eun Woo, indicating influencer marketing drives acquisition among dedicated fans.
Ingredient Reputation
Consumers recognize Abib's positioning in gentle, skin-friendly skincare; several note they chose this oil because the brand is known for non-irritating products.
Sensitive Skin Suitability
Reviewers with acne-prone, oily, and reactive skin specifically sought this product after hearing it cleanses without causing irritation or dryness.