Viral/TikTok and influencer trend
Many reviewers cite TikTok virality and specific influencers (Nina Park, Addison Rae) as the reason they finally bought the product, often calling it a 'must-try' or hyped item.
Cute, distinctive packaging
Numerous reviews mention buying or being drawn in specifically because of the adorable case design, which also functions as a compact mirror.
Repurchase/loyalty
Several customers explicitly state they are repurchasing after loving a previous color, and some buy multiple shades to collect the full range.
Gifting
A number of reviewers bought the product as a gift for friends or family after personally enjoying it, citing the color and texture as good gift qualities.
Affordable price point
Reviewers note it was inexpensive relative to similar cream blush/tint products, with some specifically choosing this retailer to avoid extra shipping costs from other platforms.