Cute packaging and collectible design
Many buyers explicitly say they purchased due to the adorable compact design, box art, and collaboration series (e.g. 'Palace'/'Princess Hour' themes), sometimes admitting they bought purely for looks ('packaging buy').
Brand loyalty and repurchase
Several reviewers state they are longtime Peripera cheek collectors or have repurchased after finishing a previous unit, citing consistent trust in the brand's blush line.
Promotional pricing and sales
A notable share of purchases were triggered by discounts, coupons, or 'Big Bang' sales events on Olive Young, with reviewers citing low price as a deciding factor.
Dual-tone customization concept
The ability to mix two shades (e.g., coral+mint, orange+magenta) to create a personalized color was cited as a unique selling point that attracted curious buyers.
Influencer/marketing exposure
Some reviewers mention discovering the product via promotion or a specific collaboration campaign that made them want to buy before release.