Cute/unique packaging
Many reviewers state they bought the palette purely for its heart-shaped design and pastel color story, describing it as an impulse 'packaging buy' (パケ買い).
Sale and bundle promotions
A large share of purchases were made during Olive Young sales or as part of multi-item sets (eyeshadow + cheek + lip tint) that included a free souffle color pot or balm, which reviewers cite as strong value drivers.
Brand loyalty and repurchase
Numerous reviewers describe themselves as longtime dasique fans who buy every new palette release or explicitly say they plan to repurchase or collect other colorways.
Influencer/social media recommendation
Several reviews mention discovering the palette through YouTubers or seeing it used in influencer makeup looks before buying.
Gifting
A number of buyers purchased the palette as a gift for friends or daughters, citing the cute design and bonus items as making it a satisfying present.