— · Cleanser
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4.6
13 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient Reputation
Multiple reviews highlight the quality and effectiveness of the ingredients, with one reviewer specifically mentioning 'The ingredients are really good' and another praising how it benefits sensitive skin.
Effective Makeup Removal
Strong consensus across reviews that the balm effectively removes makeup without leaving residue or greasy coating on skin, with one reviewer noting it 'doesn't leave the cleansing/removal oil's grease on the skin.'
Repeat Purchase & Brand Loyalty
Several reviews indicate repeat purchases ('Repeated purchases,' '追い買い') suggesting strong customer satisfaction and trust in the product performance.
Influencer/Recommendation Effect
One reviewer mentions purchasing via a JUNJUN collaboration, indicating product visibility through influencer partnerships drives sales.
Brightening & Glow Effect
Multiple consumers note skin brightening results, with reviewers mentioning 'bright skin,' 'brighter' appearance, and improved skin tone after use.
How they use it
Daily Cleansing Routine
Used as a primary makeup removal and cleansing step in both morning and evening skincare routines, with one reviewer mentioning 'morning face wash' usage.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Generous Application Tendency
One reviewer notes 'I tend to take more than necessary,' indicating consumers may use larger amounts than recommended, affecting cost-effectiveness.
Sensitive Skin Compatible
Reviewers with sensitive skin report positive experiences, suggesting it is incorporated into routines for those with skin sensitivities or needs to avoid irritation.
Layering in Skincare
One Japanese review mentions using it 'as a setting agent,' suggesting some consumers layer it within their skincare regimen rather than only as a cleansing step.
