Value-for-money bundle
Buyers were attracted to the product on sale at reasonable prices, combined with the inclusion of bonus lip balm and decorative keyring, making it an appealing gift or personal purchase.
Tone-up sunscreen category interest
Consumers specifically sought out tone-up sunscreen products for brightening effects and purchased this item after identifying it as a suitable option in that category.
Generous product volume
The 100ml capacity was a significant draw, with reviewers noting the large amount justifies the price and lasts a long time with regular use.
Brand/ingredient reputation
White rice ingredient is mentioned positively in context of the tone-up and moisturizing benefits, indicating ingredient-conscious purchasing motivation.
Gift and casual use occasion
Some purchases were driven by the cute packaging and accessories, making it suitable as a gift, or for casual weekend outings by younger consumers.