Influencer recommendation and word-of-mouth
Several reviews mention purchasing based on recommendations from beauty educators (ヘリム先生) and social circles, indicating strong influencer-driven demand and community trust in the product.
Promotional pricing and value proposition
Consumers frequently cite exceptional discount pricing (from $39 to $12) as a key purchase driver, emphasizing that affordability makes the product a compelling buy even for skeptical first-time users.
Repurchase and brand loyalty
Multiple reviewers mention buying multiple units and returning to the product, indicating strong repeat purchase behavior and established customer loyalty to the Giverny brand and this specific foundation.
Specific skin concern targeting (oily/pores/summer use)
Buyers select this product specifically for oily skin management, pore coverage, and summer durability, showing it appeals to consumers with defined cosmetic needs rather than general foundation seekers.