Redness correction and color neutralization
The majority of buyers specifically purchased this product to address facial redness, rosacea, and persistent flushing. Multiple reviews confirm the mint green shade effectively reduces visible redness without appearing visibly green on skin.
Tone-up and skin brightening
Consumers with dull or uneven skin tones bought this product for its lightening and brightening effects, particularly the purple violet shade which is credited with making skin look 'alive and youthful.'
Influencer and word-of-mouth recommendation
Several reviewers explicitly mention purchasing based on positive reviews from others or recommendations from beauty counters (e.g., AMORE flagship store trial), indicating strong social proof driving sales.
Sensitive skin compatibility
Buyers with oily, acne-prone, and sensitive skin selected this product because it provides coverage without clogging pores and does not pill under foundation when paired with compatible moisturizers.
Repurchase and brand loyalty
At least one reviewer reported using the product consistently for 3 years; multiple others own both shade variants, indicating strong repeat purchase behavior and product satisfaction over time.