— · Makeup
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4.5
311 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer/YouTuber exposure
Multiple reviewers say they bought it after seeing it used by YouTubers, makeup artists, or in TikTok tutorials, indicating strong social-media driven demand.
Multi-shade versatility
Buyers repeatedly cite the 9-in-1 palette (concealing, color-correcting, contouring, highlighting) as a key reason to purchase since it replaces several single-shade products.
Repurchase/loyalty
Several reviewers note this is their second or third purchase, citing consistent quality and 'my new favorite concealer' sentiment.
Gifting
Reviewers mention buying it as a gift for friends or daughters due to its cute packaging and reputation.
Comparison shopping vs other K-beauty brands
Some buyers chose this over competitor palettes (e.g., The Saem) specifically for the larger color range or better texture after side-by-side comparison.
How they use it
Spot color-correcting before foundation
Most reviewers apply the green, purple, orange, or salmon shades first to neutralize redness, dark circles, or dullness before layering foundation.
Finger or brush application
Skin concerns raised — and how the product addressed them
✓Reviewers say the pink, salmon, and orange-toned shades effectively brighten and neutralize under-eye darkness, though some with very deep circles wanted stronger pigmentation.
✓The green-toned shade is widely used to counteract redness and rosacea-like discoloration, with most reviewers reporting good neutralization.
✓Many reviewers report the palette covers active blemishes and post-acne marks well when built up with a brush, though a few say coverage is too sheer for deep scarring.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Users are split between applying with fingertips for warmth/blending and using a concealer brush for more precise, longer-lasting placement; many say the included puff/sponge is not very effective.
Daily everyday use
A large share of reviewers report using the palette every day as part of their base makeup routine, particularly for under-eye and blemish coverage.
Shade mixing to custom-match skin tone
Many buyers mix two or more shades on the back of the hand to create a custom color match, especially for foundation matching or contouring.
Travel/on-the-go touch-ups
The compact palette size is frequently praised as convenient to carry for quick midday touch-ups or travel.
✓Reviewers with dry skin note the formula can look dry or emphasize texture unless heavily prepped with moisturizer or primer beforehand.
✓Users report the varied shade mixing helps even out tone and dullness, describing a brighter, more uniform complexion after use.
Concerns and outcomes summarized from reviews; percentages are approximate.
