— · Cleanser
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4.8
68 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Social Recommendation
Multiple consumers cite discovery through TikTok, Instagram, and brand endorsements (e.g., Hudson Williams). Social proof and visual content drive significant portion of new customer acquisition.
Ingredient Reputation & Brand Trust
SKIN1004 brand loyalty is evident; consumers reference prior positive experiences with other products in the line (pink/yellow variants, oil cleanser), driving cross-product purchasing decisions.
Repurchase & Daily Staple Use
High repeat purchase frequency mentioned across reviews ('second bottle,' 'multiple repurchases,' 'back in stock waiting'). Customers report integrating it as non-negotiable daily routine step.
Gift-Giving & Personal Recommendation
Several reviews mention buying for partners, coworkers, and family members as gifts, indicating product appeal beyond personal use and strong word-of-mouth potential.
Pore Care & Skin Concern Targeting
Consumers specifically seek the product for pore-refinement claims, blackhead removal, and oil control, indicating targeted purchase for skin concerns rather than generic cleansing need.
How they use it
Daily Morning & Evening Routine
Majority of reviews indicate twice-daily use as a standard facial cleanser step. Product is positioned as gentle enough for daily use without irritation for most skin types.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Double Cleanse Second Step
At least one review mentions use as second cleanse (after oil cleanser) as part of Korean beauty double-cleanse routine, suggesting adoption into multi-step regimens.
2-3 Times Weekly Deep Cleanse
Some consumers use the product less frequently (2-3 times per week) specifically for intensive pore-cleansing benefits rather than daily maintenance, indicating flexibility in usage frequency.
Application with Minimal Product Amount
Multiple reviews note that very small quantities (pinch/small amount) generate substantial foam, allowing for long product lifespan and cost-effective usage per wash.
Seasonal Adjustment for Oily Skin
Japanese reviews note suitability for warmer seasons when oil production increases; product described as leaving skin 'refreshed' and 'crisp' post-wash.
