— · Makeup
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4.7
114 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Slim design preference
Consumers upgraded from the regular thick version specifically for the slimmer pencil, citing better precision for detailed lip work and easier portability in makeup bags.
Influencer recommendation
Multiple reviews mention discovering the product through social media influencers and beauty content creators (e.g., Robert Welsh), driving trial purchases among followers.
Brand loyalty and repurchase
Frequent references to repeat purchases and customers buying multiple colors indicate strong loyalty; many explicitly state they would repurchase or 'buy 10' if they ran out.
Price and value perception
Several reviewers highlighted purchasing during sales or noting the product is reasonably priced compared to Sephora alternatives, making it an attractive cost-for-quality proposition.
Color variety and availability
The 8-color range appeals to different undertones (cool, warm, neutral), with customers expressing interest in collecting multiple shades and appreciating natural, wearable tones.
How they use it
Lip contouring and defining
Most common use is precise lip line definition and over-lip application, with reviewers noting the slim tip allows for detailed, controlled application.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Blurring and smudging
Users frequently employ the built-in smudging sponge on the back to blur and soften the pencil line, creating a gradient or 'blurry lip' effect rather than a sharp definition.
Base layer for lipsticks and glosses
Consumers apply the pencil as an underbase before layering with other lip products to enhance color, longevity, and prevent feathering.
Shading and dimension
Reviews indicate use for shading lips darker on the outer edges or adding depth to create fuller-looking lips through color contrast.
Casual daily wear
Wearable, subtle colors support everyday makeup routines where the pencil is used alone or with minimal additional product for a natural, no-makeup-makeup look.
