— · Makeup
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4.7
32 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Skincare ingredient reputation
Consumers specifically purchased this product because it contains glutathione, vitamin C, and madecassoside for skin brightening and care benefits. Multiple reviewers emphasized buying it for the functional skincare benefits beyond basic coverage.
Hydrating formula appeal
The deeply moisturizing, water-glow texture attracted consumers seeking a comfortable all-day wear without skin fatigue. Reviewers frequently noted it maintains skin hydration better than traditional foundations.
Natural finish preference
Buyers chose this cushion for its skin-like, non-heavy coverage that provides subtle radiance without artificial appearance. The MLBB (my lips but better) aesthetic appealed to consumers wanting a refined, skin-tone-matching look.
Refill set value and gifting
The inclusion of refills and bonus items (lip serum mentioned) made the set attractive for gift-giving and cost-effective repurchasing. Several reviews highlighted satisfaction with the bundled packaging.
Brand trust and price point
THE SAEM's cosmetics reputation combined with reasonable/discounted pricing influenced purchase decisions. Consumers appreciated good value-for-money without premium brand markup.
How they use it
Daily foundation routine step
Most reviewers use this as their everyday foundation applied with the provided puff. It functions as a primary base product rather than occasional or special-occasion use.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering for adhesion and coverage
One reviewer explicitly recommended layering the cushion multiple times for improved adhesion and durability, suggesting some consumers build coverage through repeated applications.
Climate-dependent usage
In hot, humid climates (Singapore, summer), reviewers noted reduced durability and preferred using it in air-conditioned environments. Winter use revealed potential dryness, indicating seasonal adjustments may be necessary.
Blemish-targeting application
Consumers with blemished or complex adult skin reported using it specifically to cover imperfections while simultaneously caring for skin tone through skincare ingredients.
