— · Cleanser
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4.7
37 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Value and large size
Consumers frequently cite the 300ml capacity and aggressive discount pricing (often 8,000–8,800 won on sale vs. 25,000 won regular) as primary purchase drivers, making it attractive for bulk buying and resale.
Brand trust and product reputation
Several buyers purchased after positive past experiences with other essenHERB products (e.g., creams) or after YouTube recommendations and influencer endorsements, indicating strong word-of-mouth and influencer marketing impact.
Tea tree ingredient and acne-prone skin focus
The tea tree formulation appeals to consumers seeking targeted solutions for acne-prone, oily, and sensitive skin, with marketing around anti-sebum and gentle efficacy driving purchase intent.
Repurchase and habit
Some reviews indicate repeat purchases and habitual use, suggesting satisfied customers continue to buy the product as a staple cleansing step.
Curiosity and product differentiation
A few consumers purchased specifically to explore differences between traditional and deep cleansing oils or to try a new brand within the category.
How they use it
First-step oil cleanse in multi-step routines
Reviews describe using it as the initial cleanse to remove makeup and daily buildup, with users noting visible 'balling up' of products before the second cleanse or water rinse.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily facial cleansing routine
Multiple consumers report using it every day without irritation, suggesting it fits into regular skincare regimens for both morning and evening routines.
Sebum and blackhead removal focus
Users specifically employ it for pore cleansing and blackhead extraction, with reports of effective emulsification and dirt removal from pores.
Sensitive skin and acne-prone application
Consumers with acne, eczema, and sensitivity apply it gently without stinging or triggering flare-ups, indicating suitability for compromised skin barriers.
