Brand Loyalty & Repurchase
Many consumers explicitly mentioned previously owning older JUNGSAEMMOOL square-shaped Artist Eye palettes and purchasing the new Core version as a refreshed alternative or additional color variant, indicating strong repeat customer acquisition.
Social Media & Influencer Discovery
Multiple reviews cite Instagram, TikTok, and social recommendations as drivers for initial purchase interest, with consumers mentioning they discovered the product through SNS endorsements before buying.
Gift-Giving & Presentation
Several reviews indicate the product was purchased as gifts due to its attractive packaging and luxury presentation, with aesthetic appeal noted as a key purchase driver alongside functional quality.
Price & Promotional Deals
Consumers frequently mention purchasing during sales, with coupons and bundle discounts (especially paired with lip products or additional palettes) making the product more accessible and encouraging multiple-unit purchases.
Personal Color-Matching
Buyers deliberately selected specific palette variants (e.g., Veil Nude for cool tones, Yellow Brown/Orange Brown for warm undertones) based on their personal color season, indicating targeted purchasing by informed consumers.