— · Makeup
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4.8
524 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty / repeat collecting
Numerous reviewers say they are 'collecting all 3CE palettes' or repurchasing a color they previously hit pan on, indicating strong brand equity and repeat-purchase behavior.
Influencer and word-of-mouth recommendation
Several buyers cite YouTube/beauty influencer videos (e.g., 'Minsco', 'Happyrim') or general hype ('many people recommended this') as the reason for purchase.
Unique, hard-to-find color combinations
Reviewers frequently note the palette offers shade combos (blue, green, ash-mauve) not found in other brands, driving purchase for variety-seekers.
Sale/discount pricing and coupons
Many Japanese and Chinese-language reviews mention buying during a sale or with a coupon, citing high cost-performance (CP値) as a purchase trigger.
Restocking a finished favorite
Some reviewers explicitly state they repurchased because they were running low on a shade they already loved, showing genuine consumable repurchase demand.
How they use it
Daily/office-appropriate makeup
Many users apply the matte shades for everyday or office looks, reserving shimmer shades for going out or night looks.
Skin concerns raised — and how the product addressed them
✓Many reviewers confirm the palette works for both warm (yellow-based) and cool (blue-based) undertones, though a few say specific palettes run 'warm' or skew blue and don't suit their tone.
✓Some reviewers with medium-to-deep skin note needing multiple layers for visible payoff, suggesting lighter shades may underperform on darker skin without buildup.
✓Reviews are mixed: many praise glitter adhesion and lack of fallout in recent formulas, while others report shimmer particles falling onto cheeks/lashes after hours of wear.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Multi-use beyond eyes
Several reviewers use shades as eyebrow filler, contour/shading, or even blush, valuing the palette's versatility beyond just eyelids.
Layering and buildable application
Users note colors can be built up in intensity, with some needing 3-4 layers for stronger payoff on medium/deeper skin tones.
Seasonal shade selection
Buyers pick specific palettes by season, e.g., warm autumn browns in fall, cool ash tones in winter, and pastel/bright shades in spring/summer.
Application tools
Some use the included brush, others use fingers, and both are described as delivering smooth, well-adhered color.
✓Irritation is essentially not reported; the handful of negative reviews focus on color mismatch rather than skin reactions, suggesting a low sensitivity risk profile.
✓Multiple reviewers state the formula 'doesn't crease' and 'lasts all day,' though a small number mention needing touch-ups after several hours in humid conditions.
Concerns and outcomes summarized from reviews; percentages are approximate.
