Ingredient reputation and brand loyalty
Consumers chose this product based on trust in Medicube's formulation and ingredients, with several mentioning they had already tried the 400ml version or other Medicube products and wanted to upgrade to the larger size.
Specific skin concern targeting
Buyers purchased it specifically to address body acne, keratosis pilaris on the back and neck, and post-acne texture, indicating it is marketed as a solution for these common body skin issues.
Price and value perception
The 1L capacity at a premium price point was seen as justifiable by repeat customers who value the ability to use freely without worry, though some noted the price is higher than mass-market alternatives like Nivea.
Product renewal and redesign
The recent bottle redesign (from white to red barrel) and capacity increase generated new purchase interest among existing fans and curiosity-driven consumers.